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Navigating Turbulence with Your Website: How Adjustments Can Secure Business Success
In the current climate, businesses must be agile and creative to keep going. One of the best ways to do this is by making sure your website is up-to-date and optimized for success. Here are some website adjustments that can help your business succeed in uncertain times.

Make Your Website More Dynamic

A dynamic website changes with time and engages users. Make sure your site is interactive and engaging with features like live chat, polls, and surveys. This will give visitors a reason to keep coming back to your site, thus increasing traffic and potential sales.

Keep in mind that you’ll need to amp up security if you add any dynamic features that collect customer information, like surveys that require an email address. You might consider using PDFs strategically, since they allow you to utilize security features like data encryption, making it that much more difficult for your customers’ info to wind up in the wrong hands. Utilize this tool to rotate a PDF online if you want to change its direction so it looks perfect on whichever webpage it will live on.

Enhance Loading Speed

Nothing turns off visitors more than slow loading speeds. Make sure you have an efficient hosting provider that can provide fast loading speeds so users don’t have to wait too long for pages or images to load. Additionally, use caching plugins or CDNs (content delivery networks) if necessary to further enhance loading speed.

Include Social Share and Follow Buttons

Social media has become an essential part of marketing any business online, as it helps increase visibility and reach potential customers who may not otherwise find out about your services or products. Include social share buttons on all pages so that visitors can easily share information about your business on their own social media accounts. Additionally, include follow buttons so they can quickly follow you on social media platforms without having to leave the page they are currently viewing.

Create Eye-catching Infographics with Free Online Templates

Creating your own infographics is a quick and easy way to increase the visual appeal of your website and keep visitors engaged. With the help of free online templates, creating an eye-catching infographic only takes a few clicks. Customizing font types, colors, images, and graphics ensures that each design piece is that much more unique and successful in conveying the message you want. Additionally, creating your own infographics gives extra credibility to your business, as it demonstrates confidence in creating content rather than relying on external sources. Overall, creating eye-catching infographics with free online templates is a great way to secure long-term success for your business.

Find and Repair Broken Links with the Help of Online Coding Tools

Broken links can be frustrating for users who are trying to navigate through a website. They can also negatively affect SEO rankings due to negative user experience signals sent by search engines when broken links are detected on a webpage. Use online coding tools to detect broken links on your website quickly and repair them accordingly so that users have a smooth experience navigating through your site without any issues or frustrations caused by broken links.

Update Your Content Regularly

Search engines like Google prefer websites that update their content regularly because it gives them an indication of freshness, which helps improve rankings over time. However, even if you don’t care about SEO rankings, updating content regularly still helps keep visitors engaged since they know there’s always something new each time they visit your site! Consider adding blog posts or other forms of content (such as videos or podcasts) at least once a week. Doing so will help keep visitors engaged while also providing them with valuable information related to your products or services.

Websites play an important role in helping businesses stay afloat during uncertain times — but only if those websites are properly optimized for success. Making strategic adjustments, such as making your website more dynamic, creating eye-catching infographics with free online templates, and updating content regularly. All these steps should help businesses remain successful no matter what obstacles come their way.

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Fenton & Linden Regional Chamber of Commerce